Content marketing isn’t a channel new to the marketing scene, but with how technology has progressed, it’s taken on a new level of purpose, giving content creators a new voice and opening companies up to new strategies for success. Content marketers who can bring an audience to their company’s site and engage web viewers with valuable content prove an asset to any company.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.
What Will I Learn?
With the OMCA® Content Marketing Associate training, you’ll build a foundation of digital marketing knowledge, before specializing in content and web traffic generation. Competency Checklist
- OMCA® Digital Marketing Foundations
- Identifying prospects
- Writing message and creating content
- Getting your message into the media
- Becoming an industry expert
- Content strategy and challenges
- Measuring results
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Possible Careers Include…
- Content Copywriter
- Content Strategist
- Marketing Content Specialist
- Web Content Specialist
- Content Webmaster