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Course Description

When you engage consumers where they are, speak their language, and create a connection, they’ll love your company, and your company will love you. Learn how to harness the power of social media, and you’ll become an asset to any company.

Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Professional (OMCP®) exam.

What Will I Learn?

In this program, you’ll learn the scope of digital marketing and learn how to make mobile marketing and social media work in your favor.

You’ll learn to find, engage, convert, and measure your mobile audience, and become expert in the guidelines, opportunities, and strategies critical to effective campaigns. Master the art of generating content that your audience loves to share, and they’ll help spread your message.

Competency Checklist

• Understand the landscape of digital marketing
• Leverage the most popular social media channels to further business goals
• Establish an effective reputation management program
• Build from start to finish an effective mobile marketing campaign
• Leverage geo-fencing opportunities for SMS and MMS mobile campaigns
• Write content that attracts attention

This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Possible Careers Include…

• Social Media Manager
• Community Manager
• Digital Marketing Manager